I had not noticed the Merry Elephant until today while reading The Nation article Tourism Department sets new standard for jet ski rental service.
The Merry Elephant apparently was conceived by the Ministry of Tourism and Sport also known as the Department of Tourism. I found no reference to the merry elephant at TAT, Tourism Authority of Thailand, which made me somewhat curious if the two agencies consult with one another.
The Merry Elephant is to tourism what the Happy Chef is to Thai dining.
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