There’s hardly a task these days that can’t be handled through an app.
Before you even enter Thailand as a tourist, you may be expected to submit information through the THIM – Thai Immigration Bureau App. To leave the airport, chances are you’ll need a taxi app. Many businesses now prefer digital wallets over cash, and when hunger strikes, food delivery alone gives you at least five apps to choose from.
And that’s just scratching the surface.
New apps seem to pop up daily, each promising to make life easier, faster, or more convenient. In many ways, they do. But the category that has really got my tutu in an uproar (extremely agitated, flustered, frustrated) is television apps.
Watching subscription TV through a regular web browser is slowly becoming extinct. Increasingly, providers want you inside their app ecosystem. And apps don’t just deliver content — they collect data. They know what you watch, when you watch it, what you pause, what you skip, and how long you stay engaged.
Convenience comes at a price. We gain easy access, but we also surrender a little more control. Sometimes I wonder whether we are choosing the apps — or whether the apps are quietly choosing how we live.
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